Broadway and musical theatre productions seen each year, across the globe, are part of an enterprise earning billions.
Television network reality competition shows focused on music, dance and talent like The Voice, American Idol, So You Think You Can Dance and America’s Got Talent are extremely popular with TV networks as they generate billions and draw millions of loyal viewers who watch the TV series.
Following the TV series, these loyal viewers then purchase tickets to see the contestants in live concerts, and tours after the series ends.
We believe this highly successful model will work for our project, OPENING NIGHT AMERICA, which creates an innovative platform that reinvents how original musicals are marketed and produced.
With our securities offering, as an investor, your investment in OPENING NIGHT AMERICA allows you participate in our business plan. With FOUR musicals participating, it gives you the opportunity to potentially receive returns as an investor in the world of musical theatre.
Our expected returns come not only from revenue generated from a successful alternative television series, but also from the pre-sale of tickets for the live stage performances of the four outstanding original musicals that are expected to be marketed to millions of viewers.
This new business model is designed to generate a diversified interest on your investment from a variety of revenue streams, all generated from the original musicals created by the next generation of composers and lyricists.
OUR PROJECT KICKS OFF WITH THE TV SERIES
OPENING NIGHT AMERICA
We begin with a 13-episode alternative television series. Viewers will have an insider's look into the creative process and how musicals are made from the initial pitch to seeing the final elements come together before each musical can be seen live on stage.
Viewers get to see what it takes to create successful original musicals. Each week under the mentorship of a panel of musical theatre royalty, the creative teams are put to the test to workshop select elements from each show, before the eyes of the television audience. On OPENING NIGHT AMERICA every musical wins, as pre-ticket sales for each musical, allows viewers to see each musical live on stage at select regional theatres in the US, immediately following the airing of the TV series with a goal of a future Broadway run.
FOLLOWING THE TV SERIES, THE LIVE STAGE PRODUCTIONS BEGIN
In 2007, NBC aired the national alternative television series, You’re the One That I Want, designed to cast the lead roles for the musical revival of “Grease” on Broadway. During the airing of that program, a pre-sale of the show tickets was offered for the Broadway revival. Those pre-sales generated over $9M in box office revenue.
Now imagine millions of viewers watching the creation of four original musicals, including the casting of each shows' leads. And at the same time, viewers are given the opportunity to buy tickets for each musical in advance, while still watching the creative process taking place.
This marketing and promotional plan are modeled to generate millions of dollars before the stage is set and the lights have come up on Broadway. Opening Night America and its investors will be the beneficiaries of this business plan.
Investors should take note that potential additional revenue is also generated from ancillary sources including consumer products, streaming music and movie and other television series rights. And again, not from just one but FOUR original musicals.
OPENING NIGHT AMERICA CREATES A BRILLANT BUSINESS INVESTMENT OPPORTUNITY
OPENING NIGHT AMERICA is an innovative business opportunity to investors who wish to support musical theatre. The pandemic has paralyzed this industry. Our project provides new much-needed opportunities for unemployed creatives, artists, singers, dancers, and musicians along with all of the supporting technical and production staff necessary to ensure that each musical is set up for success.
Please share this site and our project with everyone you know who loves musical theatre and those who invest in arts and entertainment.
OPENING NIGHT AMERICA
A NEW BUSINESS MODEL FOR ORIGINAL MUSICALS