Opening Night Enterprises, LLC
A NEW BUSINESS MODEL
FOR ORIGINAL MUSICALS
OPENING NIGHT ENTERPRISES, LLC (ONE LLC) aims to capitalize on the marketing and promotional power of television. This brand new, unscripted competition TV series aims to cultivate awareness and potential future audiences for our four creative teams and their original musicals. Provided adequate investment can be raised and sufficient audience interest garnered, the TV series will be followed by live stage productions in select regional theatres across the US.
Each week under the mentorship of a panel of industry veterans, including Tony and Emmy award winning actress Kristin Chenoweth, four creative teams are put to the test as they workshop key elements of their exciting and diverse musicals. TV audiences will see the creative process through highlights as each musical is developed from the original pitch of the story including showcasing songs, scenes, new choreography and casting. As a result, ONE LLC believes that audiences will fall in love with the passion and dreams of our four creative teams and their musicals. The TV series will provide them with name recognition while paving the way for success on the live stage. Each musical has the potential of a Broadway run!
Broadway and musical theater productions are part of a multi-billion-dollar global business. Those who invest in OPENING NIGHT AMERICA are investing in the future of FOUR diverse and original musicals. ONE LLC will seek to derive revenues from the promotion of the TV series as well as from the marketing of the four musicals themselves and all ancillary rights associated therewith and deriving therefrom.
ONE LLC believes the marketing and advertising power of television will create loyal fans for both the creative teams and their new musicals. These loyal fans who have watched the creative process will want to see these musicals become successful live on stage!
OPENING NIGHT AMERICA’S TV audience may be given the opportunity to purchase-tickets in advance to see each of the four musicals following the series at select theatres in the US with each musical hoping for a future Broadway run.